In democratic governments, the news media is beginning to play an increasingly central role. This is because political communication in the United States seldom goes directly from the government to citizens without passing through the media. In the book The Elements of Journalism, the authors put forth a list of nine elements that are required for journalists to follow if they truly desire to do their job correctly. The nine elements are:
1. Journalism's first obligation is to the truth.
2. Its first loyalty is to the citizens.
3. Its essence is discipline of verification.
4. Its practitioners must maintain an independence from those they cover.
5. It must serve as an independent monitor of power.
6. It must provide a forum for public criticism and compromise.
7. It must strive to make the news significant, interesting, and relevant.
8. It must keep the news comprehensive and proportional.
9. Its practitioners must be allowed to exercise their personal conscience.
I thing that these are fantastic guidelines. Unfortunately though, I often see them being violated. I was honestly surprised at number five, 'It must serve as an independent monitor of power.' I see this element breached daily. I am not at all convinced that bias, and the removal of it, is always in the mind of the journalist when they are writing or discussing a topic. But I believe wholeheartedly that it should be. There are many media that claim to be 'news sources' but there is an apparent bias in much of their reporting that worries me. Instead of watching the news and being able to form your own opinion, the opinion is being formed for you.
I wish I could say that I have have optimistic hopes for the removal of bias in news media but I would honestly be lying. I believe that the removal of bias is impossible, so instead, I will fight for the next best thing: balance. Because of bias, regardless of party identification, simply watching only one news station leads the viewers feeling positive to one side and negative to another. Rarely are both sides of the story treated fairly. But I think that if the media cannot rid themselves of bias, then they can at least balance the bias by showing both side of the story equally and objectively. If this does not change or progressively gets worse, I believe the responsibility will be left to the viewer to make a balance in their own personal news gathering process each day which means that the journalists are no longer doing their job correctly. I think that every journalist out their needs to read or re-read this book and then pound the fifth element into their heads over and over. News media should not be hindering the viewers abilities to make opinions in the first place, yet sometimes it is clear that rather than reflecting public opinion it is creating it.